Fashion

Manscaping season

Manscaping season

Fall 2010 |


(NC)- Today's modern man is at the forefront of a revolution. As the scales of work and domestic responsibilities become more balanced, more men are taking an active role in choosing their wardrobes, toiletries and personal care products. The trend is quickly moving from metrosexual to mainstream.

The shift, or "menaissance," is happening in surprising numbers. If you're not sure you, or the guy you love, can reap the rewards of this revolution, the following habits might shed some light:

Shopping - Male scent products are on the rise and manicure and pedicures shops are not just a female domain anymore. Increasingly targeted toward males, manufacturers are producing high quality, male-oriented products for the marketplace. Whether it's fedoras or man bags, men are jumping into the realm of beauty and fashion, and making their own decisions.

Shaving - "Manscaping" has become a household term and men have shelved the old single blade razor for premium quality shaving products - like Philips SensoTouch 3D electric shavers that can be used wet or dry, and contour, flex, tilt and pivot for a flawless look. There are also vacuum beard trimmers to help them keep their bathrooms clean and their beards at a perfect length.

Saving - Men are comparison shopping for products on the basis of price and quality, whether it's online or in stores. That said, regular guys are happy to spend money on products that will help them achieve a great look.

With more and more regular guys trading in the corner barbershop for salon inspired cuts, it's time we all embrace this cultural menaissance.

www.newscanada.com

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