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Construction Association gets a makeover 

Vicki Gilhula

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About 300 community leaders attended a launch party Thursday (Nov. 12) to applaud the Sudbury Construction Association's (SCA) new logo and more aggressive and progressive attitude.

Robert Cecchetto, president of the 62-year-old association of general contractors, manufacturers suppliers and affiliated businesses, said many people in the city have never heard of the organization, which has close to 300 members who collectively employ at least 5,000 people if not more.

"Members of the SCA built have every major building in Sudbury," he said. "The key to the econony is construction."

Cecchetto is president of Tribury Construction. His company is building the new Wal-Mart development in the city's South End, as well as the Living on Lakes Centre.

"When there is an economic downturn, it affects the construction industry first. This is (currently) being offset by the federal and provincial goverments' investment in public projects."

Earlier in the day, a 20-kilometre stretch of an improved and widened Highway 69 was officially opened by the Minister of Transportation Jim Bradley and Sudbury MPP Rick Bartolucci.

Bartolucci, attended the reception for the SCA, which was held at the Caruso Club. The song We Built This City by Jefferson Starship was played as he and Cecchetto unveiled the logo.

Cecchetto thanked Bartolucci for representing Sudbury and "getting a share of those construction dollars."

The new SCA logo, grey and yellow building blocks, and the branding program for the organization, was developed by Sudbury's TTC Creative Communication.

The association has adopted the slogan "Building for the Future."

The number of SCA members has increased 18 percent in 2009 in "supposedly bad times" said SCA executive director Denis Shank.

One of the key things the organization does is to help members understand how changes to government legislation affects their business, he said.